Fall in love with our Pashmina Scarves & Shawls

Let us fall in love with Pashmina....

Kashmir is known across the world for its exquisite beauty. You would not like to leave once you have experienced its charm? But what if we say that you can take home a little piece of this regal piece of heaven? Indulge yourselves with the symbol of luxury and elegance with Pashmina scarves, an exclusive artisan product of Kashmir.

Velvety soft, handwoven with the best quality sheep wool, found only in this Himalayan range, these Pashmina scarves, stoles and wraps will enchant you with their quality and intricate designs. It is a luxury that you can never get anywhere else.

In this blog, we aim to describe aspects of the traditional, artisan-led production and some history, to explain what makes a real pashmina so special.

Origins of Pashmina

Pashmina refers to a fine variant of spun cashmere, the animal-hair fibre forming the downy undercoat of the Changthangi goat. The word pashm means "wool" in Persian, but in Kashmir, pashm referred to the raw unspun wool of domesticated Changthangi goats.  The name itself is a breed of mountain goats found in the Himalayas. The goats are found high up in the regions of Nepal, Tibet, India and other parts of Central Asia. These animals have a short inner coat which is called Pashmina, and this wool is used to make Pashmina shawls and scarves. It is six times finer than any animal hair, so fine the wool has to be hand-spun by a skilled crafter, not by machines, which makes it rare and costly.

In common parlance today, pashmina may refer either to the material or to the variant of the Kashmir shawl that is made from it. Both generic cashmere and pashmina come from the same goat, but generic cashmere ranges from 12 to 21 microns in diameter, whereas pashmina refers only to those fibres that range from 12 to 16 microns.

 History of Pashmina

The Pashmina shawls existence has been long dated back from the Indus Valley civilization 3300 BC to Mohenjo Daro 2500 BC. Pashminas were worn by the royals and elites for centuries. Many popular aristocrats who were in love with this fabric, naming few were Akbar, Jehangir and Josephine (wife of Napoleon). The material gained prominence through its use in the Kashmir shawl. In Mughal times, this was used as an indicator of rank and nobility. In 1526, Babur (1483–1530) founded the Mughal Empire in India, established the practice of giving khilat (or "robes of honour", typically made of expensive fabric) to members of their durbar to indicate high service, great achievement, or royal favour.

It became so popular when Napoleon discovered Pashmina, he gifted it to his wife Josephine. She was so pleased with the fabric that she asked her husband to buy some more so she could gift it to her friends. That is when it became a style statement among the Europeans. Centuries later it came into limelight when Princess Diana started wearing them. And now, the Hollywood celebrities are spotted wearing this beautiful yarn.

Pashmina - Elegant and All-Season Fashion Accessory

A classic picture of the elegant, modern woman is one who wears a business suit with a scarf around her neck. For years now, scarves have become the ultimate go-to accessory for women who would like to add a touch of class and elegance to their outfits. But not all scarves are created equal. There are 100% silk scarves from designer labels which are preferred by fashionistas, while there are the more traditional Pashmina shawls which are worn as scarves for those who like a bit of history with the garment they are wearing.

Next, why are Pashmina shawls a must-have for all the fashion-conscious women out there?

Whatever be the month or season, the Pashmina scarf is your perfect companion – that silent partner who always stands by you and is handy when you need to move out of the home. It is an accessory that is an essential part of your wardrobe because it just blends perfectly with every kind of attire – traditional or western, professional, or casual.

The Pashmina scarf is one accessory that just cannot be given a miss from being included in your well-maintained wardrobe. The best part about owning a Pashmina scarf or having a collection of such scarves is that they go well with all seasons of the year – whether it is the blazing heat of summers of the icy coldness of the winters.

First, this garment which doubles up as an accessory is ultra-versatile. During the summertime, you can wear it around your head as a scarf or headband. If you are heading to the beach, you can wear the Pashmina shawl as a cover up which you can tie around your chest or around your waist. During the colder months of the year, you can wear the shawl around your neck in a multitude of ways. The tighter its knot around your throat, the warmer you will feel.

Second, Pashmina shawls are known around the world for their utmost quality. Aside from shawls, you can buy Pashmina scarves, stoles, mufflers, sweaters, blankets, and other products. Depending on where you will buy such products from, you are bound to find ones which are personally hand-woven by the traditional weavers of the Kashmir Valley. These ethnic groups and families have been weaving Pashmina fabrics for centuries now, and this is the tradition incorporated each time you wear a Pashmina shawl.

Studio Allure Mission- Promoting and sustaining the timeless Pashmina and its craftsmanship.

At Studio Allure, we believe that the world needs to witness the elegance of these royal cashmere scarves from our sustainable fashion range.

The pashmina shawl, this gorgeously soft and warm wardrobe accessory, has been underappreciated in recent years with the market displaying huge disparities in price and quality. Shawls made with viscose, silk or wool and cashmere-mix, with tasselled fringing – all sorts of products have gone under the name pashmina whilst bearing little resemblance to the true Kashmiri product.

The production of cheap imitations has damaged both the producers in Kashmir, (who depend on selling their handmade shawls to support their families) and the consumer, who, being thoroughly confused by the plethora of imitations, is deprived of a sublime lifestyle and wardrobe staple.

You will get the essence of our mission once you try out our new collection. Handcrafted from sumptuously cashmere and featuring an elegant and eye-catching palette of colours.

Luxurious and quite only the best, our pashminas are a statement piece for your year-round wardrobe. Our Pashmina's are the best finds and best sellers. Our customers have time and again appreciated the quality, design and craftmanship of each of our Pashmina. Raving customer reviews are its real testimony.

In the latest trends, add a dash of vintage times with our Pashmina range. You can embellish any dress, whether casual or formal, with our cashmere scarves and sweaters. Our bright colours compliment every style. Which style do you prefer?

Draping it around the neck for the chic look or putting it around your shoulder for the graceful style, our pashmina scarves sustain several classy trends for everyday life.

With our ever-green pashmina scarves with a blend of chic and trendy designs, you can try out many styles.

Use your creative fashion sense and doll up with our silky and creamy pashmina scarves.


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