Motto of our Business
Promote, Develop and Sustain artisans of India by sourcing ethically, quality handmade and handcrafted products from fair trade organisations.
Every purchase of a Studio Allure product directly benefits the artisan groups and enables them to pass their rich traditions on to the next generation. It also helps to ensure that these women artisans gain greater economic and social freedom and can effect lasting changes in their lives, the lives of their children, and their communities.
Art and craft of India are an integral part of it’s vibrant culture.The craft of each state in India reflects the different culture and tradition. "When I initially thought of starting our small venture, my purpose was to share with the rest of the world the rich heritage of my country through handmade goods, which have been part of our tradition for generations.” For example, the kantha quilts used to be part of the bridal trousseau. Mothers would make these quilts for the time when their daughters would get married. Young girls would learn to sew and embroider and then make pillowcases and bed covers to give as gifts to their in-laws after marriage”. I feel happy to be born in a country that is so vibrant and colorful, the country where each region has its own language, cuisine, festivals & customs, clothing, handicrafts.
As far as art and culture are concerned, India features amongst the topmost rated culturally rich countries in the world. The handicrafts of India have been loved and respected worldwide and have left everyone awestruck. Many rural people still earn their livelihood from their creative pieces of art and India has still managed to preserve its artisans, its art and its handicrafts.